Effective immediately, all banking centers will begin operating under the Premier Valley Bank, a division of HTLF Bank name.
July 14, 2021 – For several years, our banking teams have operated under three brand names across Central California: Yosemite Bank, Founders Community Bank and Premier Valley Bank.
This affects our banking centers in San Luis Obispo, Paso Robles, Oakhurst, Mariposa and Groveland. The existing Premier Valley Bank branding in Fresno has also been updated, enhancing our visual identity from black and gold to navy and silver to better represent the premier banking organization we are today.
“Our team continuously works to improve the banking experience for our customers” says Lo Nestman, President and CEO of Premier Valley Bank. “While we continue to cherish our local roots with the Founders and Yosemite names, we are excited to unify our banking centers under the new Premier Valley Bank brand.”
While the Yosemite Bank and Founders Community Bank names have changed, ownership and leadership have not. Decision-making remains local and focused on our strong relationships with our customers. The same great team of employees will continue to deliver exceptional service, impactful local expertise and competitive financial solutions under the Premier Valley Bank name.